The idea of this brand has grown from the extraction of the essence of nature's quality! This is also the message that we wanted to make through this concept, from finding the name to creating the logo and the entire visual communication perfectly integrated into the environment.

We chose to communicate this brand in a simple, monochrome visual language that contains lines of the same thickness, representing roots from the center towards the extremities, creating a circular shape. We used simple, modern, no-serif fonts, and for the packaging we used the natural background of the white natural unprinted paper.

Roots is a warm and welcoming place that always calls you back ...